Mass Communication Project Topics for Final Year Students (2026/2027)

Mass communication projects study the media's influence on audiences, how the media report issues, journalism practice, and public relations and advertising. The topics below can be studied with audience surveys, content analysis of newspapers or broadcasts, or interviews with media professionals.

Media and society

Influence of television advertising on the buying behaviour of undergraduates
Role of radio in spreading agricultural information to rural farmers
Newspaper coverage of insecurity in Nigeria: a content analysis
Influence of Nollywood films on the dressing habits of youths
Role of the media in promoting democracy in Nigeria
Effect of reality television shows on the values of young people
Newspaper framing of the fuel subsidy removal in Nigeria
Role of community radio in rural development
Influence of music videos on the behaviour of teenagers
Portrayal of women in Nigerian television advertisements

Digital and social media

Influence of social media on the political participation of youths
Use of TikTok as a source of information among undergraduates
Effect of social media influencers on consumer behaviour
Credibility of online news sources among university students
Role of social media in crisis communication during disasters
Spread of misinformation on WhatsApp and its effects on users
Use of social media by Nigerian newspapers to reach readers
Influence of online advertising on purchase decisions
Cyberbullying on social media among undergraduates
Social media use and students' reading habits

Journalism practice and ethics

Challenges of investigative journalism in Nigeria
Press freedom and the safety of journalists in Nigeria
The 'brown envelope' problem and ethics in Nigerian journalism
Effect of media ownership on the editorial policy of newspapers
Use of citizen journalism in news reporting
Coverage of health issues in Nigerian newspapers
Challenges facing female journalists in Nigeria
Impact of the internet on newspaper circulation
Role of photojournalism in news reporting
Data journalism practice in Nigerian newsrooms

Public relations and advertising

Role of public relations in managing organisational image
Effectiveness of public enlightenment campaigns on childhood immunisation
Use of public relations by tertiary institutions to manage student crises
Effectiveness of billboard advertising in Lagos
Role of public relations in crisis management in banks
Effectiveness of health communication campaigns on Lassa fever
Influence of political advertising on voters' choice
Corporate social responsibility as a public relations tool
Use of jingles in radio advertising and audience recall
Effectiveness of government communication on security issues

How to choose a good mass communication project topic

Decide early whether you are studying audiences (survey), media content (content analysis) or media workers (interviews), because each needs a different Chapter 3.
For content analysis, choose two or three newspapers or stations and a fixed period, such as six months, and define your coding categories.
Anchor the study in a theory such as agenda-setting, uses and gratifications, framing or cultivation theory.
Pick a current issue, such as elections, insecurity or misinformation, so recent literature is easy to find.

Research methods for mass communication projects

Mass communication projects use surveys with questionnaires (analysed with percentages and chi-square), content analysis with a coding sheet and inter-coder reliability, or in-depth interviews and focus group discussions for qualitative topics.

Narrow your topic before you submit it

A topic that is too broad is the most common reason supervisors send topics back. Add a place, a group of people and, where it helps, a time period. Instead of "Social media and politics", propose something like "Influence of social media on the political participation of undergraduates at a selected university during the last general election".

Before you submit, check that the topic has not been done recently in your department, that you can collect the data in time, and that your supervisor agrees with the case study.

Project guides for mass communication students

Frequently Asked Questions

What are good mass communication project topics for the 2026/2027 session?

Good topics are current, narrow enough to finish in one session and have data you can collect. Examples from this list include "Influence of television advertising on the buying behaviour of undergraduates", "Influence of social media on the political participation of youths" and "Challenges of investigative journalism in Nigeria".

How do I narrow down a mass communication project topic?

Add a place, a group and a time frame. For example, instead of "Social media and politics", write "Influence of social media on the political participation of undergraduates at a selected university during the last general election".

Can I use these mass communication project topics?

Yes. They are free, original topic ideas written for StudentToolsNG. Your department must approve your final topic, so discuss it with your supervisor, check it has not been done recently, and change the case study to a place you can reach.

Where can I get mass communication project materials?

For some of these topics, StudentToolsNG's Research Library has project guides with a model Chapter 1, a literature review map, the methodology and a questionnaire, which you adapt and complete with your own data.

Project topics for other departments

Accounting project topics · Nursing project topics · Computer Science project topics · Economics project topics · Business Administration project topics · Banking and Finance project topics · Education project topics · Political Science project topics · Public Health project topics